Northshore MutualCampus Strategy & Design90-day baseline · Q1 2026

A clear, credible measurement
of how our workspace is used.

A foundational analytics capability — defining what to measure, evaluating what we can reliably measure today, and delivering decision-ready views that inform space allocation, campus planning, and future workspace design.

Campus seats
3,100
Across 4 buildings · 33 floors
Peak utilization
61%
Wednesdays · campus average
Off-peak utilization
32%
Mondays + Fridays · campus avg
Source systems
6
3 ready · 2 partial · 1 not ready
§ 01.1 — The problem we're solving

Space decisions are being made without consistent evidence.

Northshore Mutual operates a ~6,840-employee hybrid workforce across four buildings — 33 floors of varied vintage and design vocabulary. Today, four data sources speak about workspace use, but none agrees with the others, and none has been canonicalized for decision-making.

Campus Strategy & Design leaders are making real estate, allocation, and re-stack decisions based on inconsistent reporting and anecdote. The cost of this isn't theoretical — it shows up as overbuilt floors that sit empty Tuesdays, and team neighborhoods that overflow on Wednesdays.

“We need to know what ‘good’ looks like — and have one number for it that everyone agrees on.”
— from a Campus Strategy stakeholder interview
§ 01.2 — What this engagement delivers

A workspace measurement capability — not just dashboards.

Definition

A metrics framework that aligns to real planning decisions — with explicit assumptions, calculation logic, and OpenBlue as the authoritative source for inventory.

Diagnosis

An honest scorecard of every data source — what we can reliably measure today, where the gaps are, and what to use vs. wait on.

Decision-ready views

Four foundational views that translate the data into questions Campus Strategy actually asks — not reports nobody reads.

§ 01.3 — What's already showing up in the data

Three early signals worth pulling on.

Campus utilization · trailing 90 days

Source: badge feed × OpenBlue

Signal 1: A pronounced Tue/Wed/Thu peak with Mon/Fri valleys means we're sizing the campus for a 3-day demand. The other 2 days are paying rent for empty seats.

Space type performance

Inventory vs. demand

Signal 2: Focus rooms and phone booths run at 75–80%+. Large meeting rooms sit at ~31%. The mix is wrong for a hybrid-era workforce.

Allocation reconciliation

Top 6 teams

Signal 3: Several teams hold seat assignments well above their peak attendance. A reconciliation could free 600–900 seats without adding any real estate.

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§ 01.4 — How to read this document

This console is structured as a working deliverable, not a finished report. Section 02 defines the metrics framework. Section 03 evaluates the data sources behind it. Section 04 is the live console — the views that translate data into decisions. Section 05 is the 12–18 month roadmap from “data integrity” to “decision-grade insight.”